Long-lasting, oxidation-free hair coloring.
Gives ultra vibrant and brilliant color without damaging the hair.

contains NO AMMONIA
TECHNOLOGY:

- Elumen HDmax Technology: a system of specifically selected dyes. The dyes penetrate deeply. It gives intense color and extraordinary durability (Magnet Effect) while replenishing (Repair Effect) damaged areas of the hair.
- Shine & Care Technology: Exceptional shine and healthy-looking hair (Deep Shine Effect).
Intense long-lasting color thanks to its innovative penetration system that ensures pigments are transported and captured deep into the hair.
This principle ensures protected color without compromising durability and shine.

- Repairs hair while coloring
- Up to 37% more shine than intensive demi-permanent colors.
- Up to 76% more color intensity than oxidation colors.
- Up to 20% longer lasting than permanent oxidation colors

Coloring that is used only for toning or giving tone-on-tone highlights, does not cover white hair but has a shine duration for months.

Directions for use: apply product to root and ends, hold for 20 minutes, rinse thoroughly.
- apply 40 ml of Goldwell Elumen Lock for 5 minutes, rinse
- proceed with Goldwell Elumen Wash shampoo.
- Goldwell Elumen Treat apply to the lengths for 5 minutes, rinse.

We recommend purchasing the applicator and Goldwell Elumen Clean to remove color residue after application.