Goldwell Elumen Pure YELLOW hair dye offers high performance without the use of ammonia or derivatives.
It gives extraordinary shine and long-lasting intense color thanks to its innovative penetration system that ensures pigments are transported and captured deep into the hair.

This principle ensures protected color without compromising durability and shine. Varied range of colors, with endless possibilities for combinations to achieve unique results.

Repairs hair while coloring Free of peroxide, ammonia and ammonia odor
- 2 new natural shades for up to 100% white hair coverage.
- Up to 37% more shine than intensive demi-permanent colors.
- Up to 76% more color intensity than oxidation colors.
- Up to 20% more durability than permanent oxidation colors.

Coloring that is used only for toning or giving tone-on-tone highlights, does not cover white hair but has a shine duration for months.

Directions for use: apply product to root and ends, hold for 20 minutes, rinse thoroughly.
- apply 40 ml of Goldwell Elumen Lock for 5 minutes, rinse
- proceed with Goldwell Elumen Wash shampoo.
- Goldwell Elumen Treat apply to the lengths for 5 minutes, rinse.

We recommend purchasing the applicator and Goldwell Elumen Clean to remove color residue after application.