Goldwell Elumen Pure VV@ALL VIOLET colorant offers high performance without using oxidation, ammonia or derivatives;

gives extraordinary shine and long-lasting intense color and offers a very diverse range with unlimited possibilities for mixing colors.

Elumen has a unique and innovative penetration system that ensures pigments are transported and captured deep into the hair. This principle ensures protected color without compromising its durability and final radiance.

- Repairs hair while coloring
- Up to 37% more shine than intensive demi-permanent colors.
- Up to 76% more color intensity than oxidation colors.
- Up to 20% longer lasting than permanent oxidation colors

Coloring that is used only for toning or giving tone-on-tone highlights, does not cover white hair but has a shine duration for months.

How to use: apply product to roots and ends, hold for 20 minutes.
If hair is oily or has styling residue, wash and blow dry.

Then proceed with application with brush or Goldwell's Tool.
- Short hair: 60 ml
- Medium hair: 80 ml
- Long hair: 120 ml

Leave on for 20 minutes under a heat source or 30 minutes if without a heat source.
Rinse thoroughly with shampoo.

Proceed to use Goldwell's after-color products.
- apply 40 ml of Goldwell Elumen Lock for 5 minutes, rinse
- proceed with Goldwell Elumen Wash shampoo.
- Goldwell Elumen Treat apply to the lengths for 5 minutes and rinse.

We recommend purchasing the applicator and Goldwell Elumen Clean to remove color residue after application.

PROFESSIONAL USE