Coloring for long-lasting hair and without oxidation.
Gives an ultra bright and bright color without damaging the hair.

DO NOT contain AMMONIACA
TECHNOLOGY:

- Elumen HDmax Technology: a system of specially selected dyes.The dyes penetrate deep.It gives an intense color and an extraordinary durability (Magnet Effect) while filling (Repair Effect) damaged areas of the hair.
- Shine & Care Technology: Exceptional brilliance and healthy-looking hair (Deep Shine Effect).
Intense long-lasting color thanks to its innovative penetration system that ensures pigments are transported and captured deep in the hair.
This principle guarantees a protected colour without compromising the durability and luminosity.

- Repair your hair while coloring
- Up to 37% more brightness than the semi-permanent intensive colors.
- Up to 76% more color intensity than oxidation colors.
- Up to 20% longer duration than the permanent oxidation colours

Coloring that is used only to tone or reflect tone on tone, does not cover white hair but has a shine duration for months.

How to use: apply the product to roots and tips, hold for 20 minutes, rinse thoroughly.
- apply 40 ml of Goldwell Elumen Lock for 5 minutes, rinse
- proceed with the shampoo Goldwell Elumen Wash
- Goldwell Elumen Treat apply on lengths for 5 minutes and rinse.

It is recommended to purchase the applicator and Goldwell Elumen Clean to remove the color residues after application.