New cold shades of the Elumen line
Long-lasting, oxidation-free hair coloring.
It gives an ultra-lively and shiny color without damaging the hair.

DOES NOT contain AMMONIA
TECHNOLOGY:
- Elumen HDmax Technology: a system of specifically selected dyes. The dyes penetrate deeply.
It gives intense color and extraordinary durability (Magnet Effect) while filling in (Repair Effect) damaged areas of the hair.
- Shine & Care Technology: Exceptional shine and healthy-looking hair (Deep Shine Effect).

Long-lasting intense color thanks to its innovative penetration system that ensures that pigments are transported and captured deep in the hair. This principle ensures a protected color without compromising durability and brightness.

- Repairs hair while coloring
- Up to 37% more shine than intensive demi-permanent colors.
- Up to 76% more color intensity than oxidation colors.
- Up to 20% longer life than permanent oxidation paints

Coloring that is used only to tone or give tone-on-tone highlights, it does not cover gray hair but has a duration of shine for months.

How to use: apply the product to the root and ends, leave on for 20 minutes, rinse thoroughly.
- Apply 40 ml of Goldwell Elumen Lock for 5 minutes, rinse off
- proceed with the Goldwell Elumen Wash shampoo
- Goldwell Elumen Treat apply to lengths for 5 minutes and rinse.

We recommend the purchase of the applicator and Goldwell Elumen Clean to remove color residue after application.