A love of nature and a passion for the world of hairdressing met in 1990. This union gives birth toEmmebi Italia - distributed by Pianeta Capelli. Since then, the Bergamasque roots have strengthened, inspiring their path of growth in the search for raw materials and products of excellence. Continuous collaboration with fashion and beauty experts has enabled them to create exclusive formulas to satisfy increasingly demanding and innovation-conscious professionals. Emmebi Italia is positioned, today, in the panorama of hair cosmetics, in a precise international market conscious of its identity and ethics, attentive to nature, sustainability and well-being. At their origins the genuine, industrious and creative Italian tradition, the awareness of being part of nature and drawing from it the vibrations to feel good with themselves and with others... in a simple, unique and transparent way.