Floid - historic brand founded in Barcelona in 1932 by Juan Bautista Cendròs Rovira, where in his barbershop - to soothe the irritation of shaving to his clients - he applied a lotion invented by him practicing a relaxing massage and giving them an extraordinary sensation of freshness. Today Floid aftershave is synonymous with the highest quality, born from a handcrafted recipe whose soothing properties have marked the history of Spanish aftershaves. Floid is also produced in Italy and is considered an elite product, intended for true lovers of old-fashioned shaving.

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